I build the path to revenue.

I’ve been the founding BDR, the BDR Manager, and the person helping build the play while everyone else was still figuring out what the play should be.

My experience spans very different stages of tech, from helping break into the North American market at a company that reached unicorn status within nine months, to building GTM motion inside stealth and early-stage startups where very little is defined yet.

That’s where I do my best work.

I thrive in the chaos of early go-to-market: finding the right ICP, identifying the actual buyer, sharpening the message, testing what resonates, building the outbound motion, and turning what works into something repeatable.

I’ve worked across the full outbound stack: cold calling, email, social selling, prospecting, sequences, qualification, pipeline development, messaging, CRM workflows, and everything in between.

But GTM does not stop at the playbook.

I also build and improve the systems behind the motion: CRM architecture, workflow automation, lead routing, lifecycle design, reporting, data flow, and the operational handoffs between people, process, and technology.

I also use AI as part of that infrastructure, including prompt systems, AI-assisted workflows, agents, automation, research, messaging, and other practical GTM applications.

I understand GTM from the ground up because I’ve had to execute it from the ground up.

Now I’m adding deeper technical proficiency to that operating experience so I can help companies not only figure out the motion, but build the systems that allow it to run, improve, and scale.

I’m available for contract projects, fractional engagements, and defined Statements of Work.